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NEWS:
2 December 2016 - Childers, QLD
Costa partners with SuperPak!
Costa
has come to Childers and invested in SuperPak. The Costa Group
was interested in vertically integrating their avocado operations and a
decision that the Avocado Ridge orchards and SuperPak would put their plans into motion
was made and integration is now underway. SuperPak customers who
now pack and market with SuperPak can expect the net result of the changeover to be another year of no increase in packing and marketing costs - the third year in a row! Eric Carney, the packing shed operations manager is working to balance any adjustments in charges so SuperPak
customers can take advantage of economies of scale in the combination
of the two entities so if possible, rates could be lower and grower returns could be higher!
Who is Costa?Costa has been a major force in agriculture for
many decades, and are the largest grower of Citrus, Mushrooms, and Blueberries
in Australia, and also grow other crops such as tomatoes, bananas and more
across dozens of farms.Avocados are a
large component of their business, but they wanted direct farm supply as they
have in the other segments to complement their other pillars.This acquisition provides Costa with vertical
integration for their business model.For more information see http://costagroup.com.au/
web page.
A binding contract has been
entered into but there are several steps which must be undertaken before the
transaction is ultimately completed.The
date of this news article indicates the date that this transaction is intended for
release and an announcement will be made on the ASX stock exchange as Costa is
a public company.The final transaction
is expected to be completed around the end of the year, but effectively Costa
will be involved in the business from the date above.
In terms with your
interaction with the business and people you deal with at SuperPak and Avocado Ridge, please
continue on as before.The Carney’s, the
managers and supervisors and the operations will continue to do business directly
with all our supply partners.New
synergies from the integration of Avocado Ridge into Costa will create new
opportunities with this amalgamation.We
are still looking to grow our packing shed capacity and avocado orchards and look forward to working with
you into the future.
16 March 2016 - Childers, QLD
Vision Grader Up!
After
a full in-feed upgrade this season, SuperPak is up and running with our
new vision grading system, saving time and labour. The first
phase of our upgrades now completed enables us to put
through much higher volumes with the greatest accuracy.
27 July 2015 - Childers, QLD
Packing charges stay the same - Again!
SuperPak
will keep its 2016 packing charges the same again. We are
spending $800,000 in a $1.5 mil upgrade to our facilities to further
reduce costs and increase volumes handled, and we are passing this
savings onto our growers.
25 January 2015 - Childers, QLD
Packing charges stay same!
SuperPak
has kept its packing charges the same for 2015, for customers packing
in our brand and reduced the long haul freight costs for AvoChoice
customers!
10 July 2013 -
Bundaberg, Queensland
Irrigators - Have your
say!
We want
to hear from Irrigators in the Bundaberg
Irrigation District
about your concerns with the SunWater
irrigation distribution system. As
you may be aware, the State Government
wishes to divest itself of the
irrigation
distribution system following the
recommendations in the Peter Costello
report last
year, and is acting on that advice to
set up the Bundaberg LMA Irrigation
Board. The Chairman is Maurie
Maughan and the board is in the process
of
performing ‘due diligence’ at the moment
in preparation of presenting a
business plan to the State of Queensland
in a few months’ time.
Local irrigator,
orchardist and agribusiness consultant
Jim Carney, a
member of the LMA Irrigation board is
assisting in writing the business plan.Part
of the process is to solicit information
about your concerns and comments as to
how the system could be improved, what
concerns you may have going forward, and
how we can incorporate discussions
with local fruit and vegetable growers,
cane growers and other system users as
to how to incorporate those issues into
the plans to assume control over the
assets currently administered by
SunWater. Jim
Carney says “It is better we gain
control
of our destiny in obtaining the scheme
assets for use by irrigators to our
benefit, rather than handing them over
to a corporate entity which will look to
make a profit from scheme
operations. We will be presenting
a responsible plan for a viable
enterprise delivering efficient water
services which are maintained and
refurbished regularly while meeting
statutory planning, regulatory and
environmental obligations.” The
State will continue to maintain
control of the Monduran and Paradise
dams, supplying water in bulk to the
Bundaberg LMA Irrigation Board.
The path to local
management is well underway since
working groups begin
studying the proposal a year ago in July
2012 to transfer assets in eight of
the states SunWater irrigation schemes.The
local
management boards will need to ensure
the schemes will be sustainable over the
next 30 years and is in the interest of
the scheme customers.The
proposals presented will need to be in
the best interest of the State of
Queensland and align with the
government’s
commitment of growth in the agricultural
sector.
For more information
or to voice your concern as an irrigator
in the
scheme, contact one of the directors of
the board at http://lmairrigation.com.au/bundabergor
Jim Carney directly via email at jim@superpak.net.au
and on mobile 0433
935 933.
NEWS:
1 June 2013
- Childers, Queensland
SuperPak
keeping costs down for growers
SuperPak
continues to provide growers with
additional resources to keep their
costs down by providing bulk buying
power through their affiliate company, Prime
Orchards Consulting
and Management
Services. More
products continue to be added which are
available at the deepest discount on
offer. By forming a
buying group direct to the
suppliers, manufacturers and
miners, this keeps the overheads
down.
SuperPak and Prime Orchards,
in conjunction with
Avocado Ridge were approached by companies which felt they needed a more
direct to the end user approach
to supplying
their products
to the market place, in effect
reducing some of the
supply chain costs.
Prime Orchards agreed to act
as a distributor for
products which are sourced
from Australian suppliers in bulk
quantities to assist their
growers to keep costs down
in this
era of rising
prices. Jim Carney
from
Avocado Ridge says "I
have myself
restrained from
applying what I really
needed and
should have
applied from
year to year,
because of the
costs
restraints, and
many times, that
is a false
economy.
We have really
seen that this
year with the
damage through
our own orchard
and many
others."
Prime
Orchards
doesn't try to
dilute
or relabel
the products
on offer, such
as AgSil 32 -
a Potassium
Silicate
product all
avocado
growers need, but
is
currently
supplied by the
manufacturer
to over a
dozen
companies -
which adds
cost to the
product.
The
grower now can
get the
product in its
unadulterated
state and save
30% or
more. Similarly
Prime Orchards
offers bulk
pricing on
Gypsum
products, Rock
Phosphate,
Humates and
more. Growers
are not alone
in their
buying needs
and combining
buying power
goes hand in
hand with
combining
packing
volumes to
keep the costs
down for all.
More
information
can be found
at www.primeorchards.com.au/prod.html and
see a sample
of products here
and links to
pricing
sheets, MSDS,
research
studies,
analysis and
more.
NEWS:
5 March 2013 -
Childers, Queensland
Avocado
Season Pick
to start
soon
The recent rains
and overcast
skies have delayed
the start of this seasons pick by
about a week, with some local
growers starting in about two
weeks with Shepard. The
fruit from Western Australia is
finishing this week, Shepards
from
North Queensland are not
as plentiful
as forecast, the
Childers/Bundaberg
region crop is not as
plentiful as expected
and
market floors
are clearing and
this seasons
pricing is
firming.
Many
of
the regions
growers have
suffered damage
or maturity
delays or even
tree losses
from the
weather, and
we have a
tight market
supply for
this
season.
We urge all
growers to not
hurry, pick
slow
and steady
and allow
fruit to size
up to take
advantage of
the supply
shortfall...
the more you
let your fruit
grow, the less fruit required to fill a tray.
I don't know of a single grower in
the
Childers/Bundaberg
region
who
has not
suffered and lost fruit and trees from this years weather
events coming
so soon on the
past events. If
we market and
supply the market cohesively we stand a much better chance of keeping the prices to a fair and
reasonable
level which
will help to
make up for
some of the
losses you
incurred.
We look forward to working together to make this a great season for our growers!
NEWS:
20
December 2012 - Childers,
Queensland
SuperPak
wishes customers a Merry
Christmas!
Thank you to our
customers over the last 4 seasons
at SuperPak. We are looking
forward to an even bigger season
to come!
Watch this space
for news to come as we prepare for
our largest season ever, and
association with more marketers so
you have a choice! We have
simplified our pricing and no
longer charge additional surcharge
for things like promotion and
administration, so your packing
charge is straight forward and
simple.
We look forward to working with you
in 2013! Have a Blessed and
Merry Christmas and a bountiful
season to come!
NEWS:
29 October
2011 - Childers, Queensland
SuperPak
Looks for Bumper 2012 Season
SuperPak
completed the avocado season with a
slight increase in volume with this
seasons throughput expected to end at
around 460,000 trays of fruit. The
packing shed is still going flat out,
currently packing stone fruit from
Childers and the Kingaroy area orchards,
with some 50 employees working hard to
keep up with the volumes that have to
pass through in a short 7-8 week time
frame.
The 2011
season was a down season due to the
weather events from last spring which
reduced volumes on most orchards, but
not all. Huge crops in southern
Australian states and record crops in
New Zealand have drastically affected
the prices the growers received past the
start of the season, and this has led to
disappointing returns for our Queensland
growers.
The current
season of avocados has set fruit on the
trees, and barring large fruit drops in
December, the 2012 crop looks like it
will be a good crop for most growers.
Additionally, many of the
founding growers in SuperPak are
experiencing maturation of certain
plantings, and increases in volumes are
occurring. We want to remind all
growers to keep the insect and fungi
sprays up to keep the fruit growing and
looking good.
We don't have a crystal ball, but this
season looks like:
1) It will be
an above average year for avocado fruit
in the immediate growing area - this
should bring stable, but possibly lower
average early season pricing.
2) It is expected that below average
avocado fruit volumes will be imported
from New Zealand and in the southern
Australian states - this should keep
late season pricing up above what was
received this year.
3) SuperPak is looking at processing
around 700,000 trays of fruit for the
2012 season.
We wish to thank the growers who send
their fruit to SuperPak, and remind
others that to achieve critical mass and
achieve the best financial results, we
need to commit to work together,
organise and coordinate from a unified
base, to be able to supply a consistent
quality and reliable supply to the
supermarkets and wholesalers.
The holidays
are coming soon, so we wish to take this
opportunity to wish everyone the best
for the festive season and we look
forward to seeing you in the New
Year.
For more information please
speak to Eric or Lois Carney at 4126
6900, mobile 0403 917 769
NEWS:
27 January
2011 - Childers, Queensland
SuperPak
Helping Growers
With SuperPak now entering the
third season packing for growers there
is a clear base of avocado and stone
fruit growers who are profiting from the
advantages offered at SuperPak.SuperPak
customers are located from the Sunshine
Coast, to Kumbia, to north of Bundaberg
and include AvoChoice and Sunfresh
brands when marketed.
Growers are able to receive
high pack-outs because full grading and
placement onto diversified markets is
achieved.Premium
grade, Supermarket grade, second grade,
and even third grade fruit are packed
for very different markets so minimal
fruit is wasted with common pack-out
rates of 96% of fruit sent in - is being
sold.
The standard tray price
charged for packing is just over $3,
including drop off and pickup of their
free field bins, packing, tray, insert
and palletising charges.SuperPak produce a product that
the retailer, marketer and chains want,
offering consistent grading and
dependability, and the grower gets the
best cash return possible.
The packing charges are kept
very low because of the reduced labour
cost savings from the most efficient
packing and fruit handling designs
available, and higher utilisation of the
packing line over a longer period to
defray overhead expenses.Together with that is the
directors concept that we are all
growers, we all pay the same low price*,
and the benefit is - we share is in
keeping costs down and marketing
together.That
is where the payback is… in higher
returns per tray sold - not in profits
from running a packing shed.
SuperPak also offer a large
export market to move the smaller fruit,
which would be lowering the overall
market floor sales averages if the fruit
was sold in Australia.Pre-pack punnets are also a great
seller and also move the baby avocados
to select markets to diversify
distribution.
The packing shed reached 50
employees over the last season, and sent
substantial volumes of fruit through the
line, all handled with the care it takes
to handle a peach.Temperature and chemical
treatment and handling ensure the fruit
reaches the market in optimum condition.Other programs
now offered to customers will assist
growers with picking for hire service,
bulk and volume discount program for
fertilisers, fuel and other farm items;
as well as agronomy and advisory
services with experience over 25 years.
For
more
information
please
speak
to
Eric or Lois Carney at 4126 6900, mobile
0403 917 769
NEWS:
5 September
2010 - Childers, Queensland
Avocado
Season Finished - Stonefruit Starts
The 2010
avocado season has ended with mixed
result for most growers. The
results were varied - Some growers
were up 10% or more on last years
performance, and many growers were
down 25-70% on crop
expectations. Our Gympie area
growers were particularly hit hard
with high August temperatures last
year of 33 and 34 degrees, and a
duststorm effecting flowering.
Many orchardists were effected by
above average rainfall coming late in
the fill out stage and were plagued by
insect damage. However, with a
lot of hard work, selected growers
overcame these hardships and were
still able to have a reasonable
season, with above average prices for
most of the season. A notable
pricing dip lasting severl weeks and
oversupply from major growers caused a
widespread poor return
midwinter. Exports were very
good this season and removed a huge
quantity of fruit from the market
system that would have put pressure to
lower the returns even further.
The 2011
avocado crop flowering is looking spot
on for a bountiful season with
conditions right for a successful
fruit set. Maintenance of the
bankrupt Timbercorp avocado orchards
is recently back in swing and this
should aid in producing better quality
fruit and maintaining a later crop,
which will spread the market out back
to a more normal state.
SuperPak
has received its first shipments of
stone fruit of the season for packing
on our Childers pack line. The
Rewards Group netted Childers orchard
(under Administration by the receiver)
is expecting a bumper crop of
approximately 350,000 trays of
peaches, nectarines and plums, and
quality looks excellent. We are
delighted they have chosen SuperPak to
provide that packing and this will add
a boost to the local workforce and
economy. The stone fruit season
in this area runs from September to
the end of November, with each variety
coming along up to a month earlier
than the southern states.
NEWS:
9 February
2010 - Childers, Queensland
First
look at 2010 Season Avocado Crop for
SuperPak
With the
avocado picking season for 2010 just
kicking off, SuperPak is expecting the
first of the seasons Shepard variety
to begin rolling into the pack shed in
early March. The recent deluge
of rains may have delayed the startup
picking date, but this years pick
should yield a larger sized fruit and
the fruit is of excellent quality.
SuperPak
director Lois Carney would like to
welcome all of last years growers back
and a big welcome to the new growers
who have recently come aboard.
Lois can help with any growers who are
upgrading their training and
documentation from Freshcare quality
assurance level 2 to the new Coles
requirement of Freshcare level 3
required for this season. A
strong emphasis on quality is
encouraged among our growers to keep
the high demand for SuperPak and
AvoChoice branded fruit strong among
our wholesale and chain store
customers.
This year's
Hass crop has a new industry standard
of 23% minimum dry matter for first
grade fruit (up from 21%).
Avocados Australia the industry body
will be conducting more intensive on
farm and wholesale sampling of fruit
maturity and quality testing this year
and SuperPak is working with DPI and
scientists to lead the industry on
quality assurance and robustness
testing and reporting. Quality,
reliable and tasty fruit at the dinner
table is our goal.
Growers are asked to give us
approximately 5 days notice prior to the
start of picking on farm so your picking
bins can be delivered on time. If
growers have other changes to their
profile such as tree counts, expected
volumes, forklift changes, etc., please
let Lois know at 07 4126 1174 until the
pack shed opens.
The packing shed is undergoing
minor modifications at the moment, and a
large expansion of capacity and floor
space is engineered and waiting until
the 2010 season is completed, for the
work to begin. We wish to welcome
all avocado growers from Gin Gin to
Blackbutt and ask them to consider the
advantages and cost savings of utilising
the services of SuperPak for packing and
marketing needs.
NEWS:
10
September 2009 - Childers, Queensland
Successful
First Season and Expansion for
SuperPak
With the
avocado picking season for Childers,
Bundaberg and Gympie regions now
finished, the SuperPak packing shed
will finalise packing avocados for the
2009 season. Moving onto other
fruits as they become available is
planned for this season and next,
including tropical stone fruit, mangos
and citrus.
SuperPak
packed hundreds of thousands of trays
for the year under the branding of
AvoChoice, AustAvo, Sunfresh and Gekko
brands, as well as for Coles and
Woolworth's. The year saw the
packing of fruit for 18 medium to
large quality growers from the nearby
regions. It is planned to
incorporate avocados later into the
season from the Southern Queensland
regions next season with a better crop
expected next year.
Finalising
commitments with growers in these
areas has lead to an expectation for a
huge volume increase for next pack
year, leading to expansion plans which
are well underway. Approval to
expand the shed to accommodate the
increase is partially completed with
the local Bundaberg Council and work
should commence in the next few months
or after next season to add on
hundreds more square meters of shed
space. With the expansion of the
packing facilities the shed will add
more automated carton handling, more
capacity, and several more receival
and despatch cool rooms as well as
overhead carton delivery.
SuperPak
expansion plans include adding more
value added processing and packaging
as well as innovation into longer term
storage to even out the volumes of
fruit passing through to the
markets. Exports to Asia are
increasing and if the dollar comes
back off the highs seen recently,
exports to Europe may recommence next
winter.
This season
saw the chain-stores take very healthy
volumes of fruit from SuperPak and
they were very pleased with the pack
and quality - especially this year
when they were receiving a lot of
inferior fruit from others. The
returns received for the growers were
excellent and considering SuperPak and
Sunfresh were able to find markets for
all of the seconds and nearly all the
third quality fruit, the growers were
able to receive maximum dollars for
ALL their crop.
SuperPak is
looking forward to a bumper year next
season and hope the advantages and
benefits are clear to the growers with
better returns for less hassles.
NEWS:
30 June
2009 - London, England
Our
avocados hit the beaches in Europe
With the
first successful and major shipment of
avocados into Europe from Australia
which occurred a few days ago, another
export commodity is adding to
Australia's economy. Avocados
from 6 farms in Childers region were
sent via 40 foot atmosphere controlled
container to Europe in May and after a
6 week journey, arrived in prime
condition.
The avocado
quality was excellent and ripening
outturn has produced very good
results. Consumer acceptance of
the Australian avocados as they are
placed on the shelves in England and
mainland Europe is also very
good. SuperPak and marketer
Sunfresh from Queensland, are very
pleased with the results and to see
the avocados arrived in such a
pristine condition, with less defects
than often found in the local markets.
The removal
of several 40 foot container loads of
fruit from the Australian market and
sent to Europe and Asia this season by
SuperPak and Sunfresh, has buoyed the
prices of avocados during the peak of
the winter price slump - which just
did not happen this season so
far. This is just the news
avocado growers need to give
confidence in the industry with lots
of trees coming along into heavier
production. The concept which
SuperPak was founded under to utilize
all the tools of a large grower owned
and managed central packing shed, is
beginning to bear fruit for it's
growers.
Returns to
growers for this shipment were also
very good. Growers netted very
near Australian market prices for
their produce and benefited in higher
prices at home too. Several
other benefits and experience was
gained in these shipments, and those
advantages will be directed into well
run future shipments, as well as
secondary research and new technology
which will aid in the Australian
market as well.
NEWS:
19 May 2009 - Childers,
Queensland
Milestones
reached over the miles
Avocados are lapping the
waves at the moment aboard a ship
bound for Europe, with the fruit from
Queensland avocado growers. With
this shipment, SuperPak reaches
another milestone in Export history
for avocado orchardist, as well as for
the SuperPak shed in Childers, now
open and packing fruit for the first 3
months of operation. After
acquiring Global Gap accreditation,
the shed and it's certified orchard
suppliers are starting a regular
supply of avocados to the European
market, and removing fruit from the
local Australian market. This
assists in keeping net returns for all
avocado growers firmer, by reducing
the potential for oversupply at this
time of year.
These shipments are made
possible by the research and
development over the past few years in
the process for long range ocean
transport, conducted by SuperPak’s
strategic partner – Sunfresh Marketing
Group.Sunfresh,
working under the direction of former
chairman Brian Prosser in conjunction
with Queensland Department of Primary
Industries developed the protocols and
static trials and contributed tens of
thousands of dollars into the success
of these shipments to meet the
European Standards.
With avocados stuffed to
the rafters in 40-foot containers, the
oxygen is removed and replaced with
nitrogen and the avocados are put to
sleep under refrigeration until
arriving some 5 weeks later. A
second shipment is due out next week
with more to follow. Additional
export shipments by container are also
underway to Thailand and New Zealand
in the next few weeks as the
Australian avocado is sought to fill
the demand in many countries.
Demand is expected to increase now
that container shipments have
dramatically lowered the landed cost
to these markets, saving 75% on
freight costs for example to Thailand,
over the standard air pallet
shipments.
Jim Carney, SuperPak
General Manager says "Interestingly,
with the shipment of this container
the wholesale price of avocados has
raised by $3-4 this week on Australian
markets and to some degree these
exports would have contributed to that
as supplies dwindle. This is
just one of many things the avocado
industry has needed for quite some
time to even out the market
place."
SuperPak now employees 27
staff, and packs for growers
regionally from Kolan to Gympie.
As the picking season moves south,
growers from Sunshine Coast, Blackbutt
and Toowoomba area have committed
and/or expressed their interest in
packing with SuperPak as their season
starts. SuperPak supplies
avocados to Coles and Woolworth's and
other smaller supermarkets, as well as
to wholesalers across the
country. "Through our
association with Sunfresh We have an
extensive distribution network and
orders for avocados are fast and
furious at the moment" says Jim.
"Our growers are receiving the highest
returns available - because our
wholesale customers choose our
avocados for their consistent quality
and standards, and customers like
Coles have tripled their orders.”
SuperPak is a the largest
grower group owned and operated avocado
packing shed in Australia, with the most
advanced grading and handling equipment
available. Labour and handling
costs are minimized and the cost to
growers is substantially less than other
packing operations can afford to
offer. See www.superpak.net.au for
further information and rates
available.
NEWS:
24 February
2009 – Childers, Queensland
Huge avocado shed set to open
with season
Avocado
orchardists will be reaping the
benefits of the new SuperPak opening
in just one week in Childers,
Queensland.With
the opening of the SuperPak shed in
the Wide Bay Region, growers from
Southern to Central Queensland will
benefit with lower prices for packing
and a higher return for their avocados
sold in Australia and Internationally.With picking
season just days away from starting
for Shepard’s and then Hass in the
region, the equipment and cold rooms
are in and about to be filled.
The
finishing touches are completing this
week in what has been a project under
development for a couple of years.Jim Carney,
the general manager says; “The goal is
to provide the best equipped, and most
labour saving facility for growers to
have an alternative to the
uneconomical costs of packing
themselves or with more expensive
commercial packers.”Major financial contributors to
the project are growers Jim and Lois
Carney, Don and Wendy Reynolds and
Sunfresh - with member growers located
from Childers to across the state, all
having invested in the pack shed to
contain their packing costs.Joining them
are over a dozen growers and
ever-increasing number of
non-stakeholder participants, ready to
increase their yield from a market
that is looking for fewer supplier
entities.
The shed is
equipped with two Dual Lane Sorters
with over 100 auto tray fill outlets
where the fruit is aligned by packers
and labelled with a bar code.After trays
are filled, the trays are flicked
forward onto a belt system, which
feeds into an automatic carton
conveying system controlled by
electronic eyes to distribute and sort
the cartons into lanes for automated
labeling of the premium and first
grade fruit. The
system eliminates much of the handling
that takes place in any of the other
commercial or private packing sheds
and reduces labour costs by 30-50%.
The growers
also receive deep discounts in the
negotiated bulk pricing of the packing
materials, discounted freight from
farm to market and enjoy the higher
returns from a true marketer in
Sunfresh - who works only on a
commission - means the more money
received for the grower, is in their
best interest also.
SuperPak
will be hosting an open house on March
6th, where a half dozen International
Buyers are expected in attendance;
along with teams of Australian
wholesalers from across Australia with
growers and dignitaries from the
region in attendance, to experience
the largest avocado packing shed
operation in the country open to
general growers, followed by a BBQ.Export is a
major card in the deck of options
developing for SuperPak along with
offering fruit retailers a range of
options to niche market the fruit from
Premium SuperPak brand, AvoChoice,
and other brands such as Sunfresh
and AustAvo.
Jim Carney started
as an avocado orchardist in 1984 in
Western Australia, prior to relocating
to Queensland in 2002.The contributing avocado orchards
involved in the project account for
approximately 500,000 trays in volume
and are expected to substantially grow
in volume as the project develops in the
coming year, with fruit intake from
orchards further a field.SuperPak can be contacted at 07
4126 6900.
NEWS:
7 November
2008
Sunfresh
has been appointed as the marketer for
the AvoChoice brand of premium
avocados for SuperPak.
Jim Carney
– General Manager for SuperPak said
that for the past two years running
while SuperPak has been in the
formative stages, fruit from several
of the participating growers in the
project was sent through 4 different
pack sheds and marketers.Detailed
pricing comparisons were made on a
week for week basis to ensure
comparative equality, and it was clear
that Sunfresh maintained a return
equal to or higher than the competing
marketing firms, with a $2 average
better return.Often
the sale price was on average even $5
or more higher with the Sunfresh
marketing team.
Jim
said we are pleased to have Sunfresh
aboard as our marketer as they are
clearly situated to take the highest
volume of fruit and achieve the
highest rate of return for the grower.
Sunfresh
has an extensive network of
wholesalers who rely on them for year
round quality fruit, and will displace
the smaller growers and other
marketers to take Sunfresh fruit when
the market is near saturation in order
to protect and nurture the
relationship they maintain with
Sunfresh.Sunfresh
has an established market with all of
the major Supermarket chains for RPC
tray fruit, and the pack house will
also be providing the punnet packing
requirements for Sunfresh.
Sunfresh
will market the AvoChoice and AustAvo
brands of avocados for SuperPak from
the Childers pack house and position
them as a complimentary brands on the
market which is expected to meet or
exceed previous returns.Sunfresh will continue to
market the grower packed Sunfresh
brand and if a Sunfresh member wishes
to have SuperPak pack their fruit in a
Sunfresh branded carton, they are
welcome to utilise the SuperPak
facilities.
Tom French,
the Chairman of Sunfresh encouraged
his members to take note of the prices
and services on offer by SuperPak and
see if it would be beneficial for them
to have SuperPak pack their avocados
so they can concentrate on growing and
picking, as most growers have enough
to do already.
Sunfresh
also offers ripened fruit for the
wholesale markets through their
facilities in Palmwoods and in capital
cities, and SuperPak will utilize the
facilities of Sunfresh in the interim
until extensive ripening rooms and
programs are set up at the Childers
facility.
NEWS:
10 October
2008
Queensland
has a new entry in the avocado packing
business, and this packer will now be
the largest grower owned regional
packing shed in the country outside of
the Timbercorp managed partnership
with the Simpson family.
The $2.2
million facility has been placed in
the Wide Bay Region, where
approximately 40% of the nations
avocados are grown, and where there is
enough volume to satisfy the voracious
appetite for future export
sales.
Childers
avocado grower Jim Carney was a member
of the Avocado’s Australia Ltd
steering committee that hired
consultants to produce a Benchmarking
Report, a Feasibility Study and
finally a Business Plan for the
placement of a Regional Packshed in
the Childers area.Jim and other avocado growers
assembled to produce the facility to
lower their packing costs and provide
what the wholesalers and chain stores
want – consistent quality avocados
with support and full range of seasons
supply.
It will
also have the latest high-tech grading
equipment with the highest
concentration of automated features
available, which can reduce the
required labour by 30% or more.When open
for the season in March 2009, the shed
will have the capacity to handle
12,000 trays of fruit a day and room
to expand.
“The
building structure has now been
completed and we are finishing such
things as fire protection, electrical
and fixtures” Jim said.“The packing equipment is being
produced in New Zealand and is very
near completion.We will take delivery in early
December and be doing test trials in
January.”
Australia
produced 7 million 5.5kg trays of
avocados in 2008, and the forecast for
2009 is 9 million trays.The Wide Bay area will be
producing 3.7 million trays on
approximately 250,000 trees, spread
over 1250 hectares in the coming year.